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Edgar Czop
Sales Account Executive
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Appraisd is a performance management platform that helps businesses achieve strategic goals and retain key talent.
Appraid embarked on a comprehensive overhaul of their tool's UI/UX, aiming to modernize and enhance the user experience. To complement this transformation, they sought a contemporary branding strategy with a unique twist. The goal was to create a fresh, innovative look that would resonate with users while reflecting the cutting-edge nature of their platform.
The design challenge focused on adaptability across various mediums and resources, including webinars, guides, tools, videos, and podcasts. This flexibility was crucial for reaching diverse audiences and meeting different learning preferences. Additionally, the challenge involved breaking conventional thinking patterns about the HR industry and encouraging more playful approaches and fresh perspectives.
The exploration of the logo centered around capturing individual growth, teamwork, and the pursuit of shared goals. We achieved a clear, minimalist linear form that functions seamlessly as an iconic logo, complementing a timeless sans-serif typography.
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Thanks to our branding efforts, we built a strong brand identity. The client’s team then independently developed the website, for which we provided custom animations and marketing assets. This collaboration ensured a cohesive and engaging online presence for the client.
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